Trig's is considered more of a collection than a chain. Each store is designed to uniquely serve its community in a very personal and committed way, taking on the personality of its region. But most importantly, Trig's goal is to make sure you get the best service no matter what.
The collection started in 1971 when Trygve (Trig) and Tula Solberg started the company with a single small store in Land O'Lakes, Wisconsin. Today, T.A. Solberg Company, Inc. operates Trig's grocery stores in the Northern Wisconsin communities of Rhinelander, Minocqua, Eagle River, and Tomahawk. Each store is a complete one stop experience with an expansive deli which includes Sushi With Gusto and Fresh & Fast chef-inspired, prepped and ready-to-cook meals, a full-service meat counter, Cellar 70 Wine and Spirits, and a full service Healthmart pharmacy.
In 2019, The National Grocers Association (NGA) presented Trig Solberg with the Thomas K. Zaucha Entrepreneurial Excellence Award last night. This award is presented annually to recognize an independent grocer that demonstrates persistence, vision, and creative entrepreneurship. This award is one of the most prestigious honors awarded to independent grocers and honors the ways we serve our communities.
Our Vision
To deliver an exceptional experience that will benefit our guests, associates and local communities, while serving our guests in a way that keeps them coming back.
The collection started in 1971 when Trygve (Trig) and Tula Solberg started the company with a single small store in Land O'Lakes, Wisconsin. Today, T.A. Solberg Company, Inc. operates Trig's grocery stores in the Northern Wisconsin communities of Rhinelander, Minocqua, Eagle River, and Tomahawk. Each store is a complete one stop experience with an expansive deli which includes Sushi With Gusto and Fresh & Fast chef-inspired, prepped and ready-to-cook meals, a full-service meat counter, Cellar 70 Wine and Spirits, and a full service Healthmart pharmacy.
In 2019, The National Grocers Association (NGA) presented Trig Solberg with the Thomas K. Zaucha Entrepreneurial Excellence Award last night. This award is presented annually to recognize an independent grocer that demonstrates persistence, vision, and creative entrepreneurship. This award is one of the most prestigious honors awarded to independent grocers and honors the ways we serve our communities.
Our Vision
To deliver an exceptional experience that will benefit our guests, associates and local communities, while serving our guests in a way that keeps them coming back.
Our Mission
Our Mission To develop knowledgeable and engaging associates dedicated to providing our guests with a clean, well-stocked store with the highest quality, freshest products and an enjoyable shopping experience every single day.
Our Mission To develop knowledgeable and engaging associates dedicated to providing our guests with a clean, well-stocked store with the highest quality, freshest products and an enjoyable shopping experience every single day.
Fresh Hope for our Communities
We know that the reason we've been part of the Northwoods for over 40 years is because we live and work in great communities. As a result, we work to give back to those who have been so good to us.
Through Trig's Fresh Hope program, we support schools, sports teams, non-profit organizations, and so much more. In addition, each Trig's has a Brat Hut that is open for organizations to raise money in support of their efforts.
If you are looking for a donation or to schedule a fundraising event at Trig's, please contact the store director at your local Trig's.
We know that the reason we've been part of the Northwoods for over 40 years is because we live and work in great communities. As a result, we work to give back to those who have been so good to us.
Through Trig's Fresh Hope program, we support schools, sports teams, non-profit organizations, and so much more. In addition, each Trig's has a Brat Hut that is open for organizations to raise money in support of their efforts.
If you are looking for a donation or to schedule a fundraising event at Trig's, please contact the store director at your local Trig's.
