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A Thriving Gateway: Oneida County's Economic Opportunity

How Oneida County Can Harness Wisconsin's Record-breaking Tourism

Unlocking Economic Growth through Tourism

Wisconsin's booming tourism industry in 2022, showcasing a $23.7 billion economic impact, paves a path for Oneida County businesses to flourish.


Harnessing Wisconsin's Tourism Triumph for Oneida County Growth

  • ¬†Wisconsin's tourism industry's record-breaking success in 2022, with a $23.7 billion economic impact, presents a significant opportunity for Oneida County businesses to thrive.
  • ¬†Collaboration and strategic marketing, as demonstrated by Travel Wisconsin and its partners, are key factors behind the state's tourism achievements and are crucial strategies for local businesses to adopt.
  • ¬†Tools, guides, and resources are readily available to assist Oneida County entrepreneurs and investors in tapping into the tourism economy, encouraging them to enhance visitor experiences and explore networking opportunities for expansion and growth.
  • For more information: https://www.industry.travelwisconsin.com/research/economic-impact/

Wisconsin's tourism industry has proven to be a robust driver of economic growth, surpassing expectations and previous records to deliver a staggering $23.7 billion in total economic impact in 2022. This remarkable achievement not only highlights the resilience of the sector amidst challenging economic conditions but also underscores the potential for local businesses in Oneida County to harness this momentum for their advantage.

Wisconsin's Record-Breaking Tourism Success

The recent figures depict a bright picture of Wisconsin's appeal to travelers, with 2022 setting new benchmarks in economic impact, lodging demand, and overnight visitation. Compared to the prior record of $22.2 billion in 2019, last year's performance is a testament to the state's enduring attractiveness and the strategic initiatives put in place to promote tourism.

The Catalysts Behind the Triumph

Several factors contributed to this unparalleled success. A notable increase in overnight stays was encouraged, extending traveler itineraries and enhancing the overall economic benefit. Furthermore, Travel Wisconsin's augmented statewide marketing efforts, fueled by ARPA funds, played a pivotal role. These efforts were not solitary; the collaboration with tourism partners across the state reinforced Wisconsin's status as a premier destination.

The Significance for Oneida County Businesses

The tourism boom presents a golden opportunity for businesses in Oneida County. Entrepreneurs, investors, and community officials can draw inspiration and practical guidance from this statewide achievement. By understanding the successful strategies employed and the significance of collaboration, local businesses can tap into the thriving tourism economy. Tools, guides, and resources are available to facilitate this process, helping to start or expand business endeavors in the region.

Practical Steps for Local Entrepreneurs

To leverage Wisconsin's tourism success, Oneida County businesses should consider focusing on enhancing visitor experiences. This could mean developing unique local attractions, improving lodging options, or offering novel activities that encourage longer stays. Networking with statewide tourism partners could also uncover new opportunities for growth and collaboration.

Local Success Stories

By highlighting case studies from within the community, businesses can gain insights into successful strategies and best practices. Whether it's a boutique hotel that has capitalized on increased lodging demand or a local attraction that has become a must-visit for overnight travelers, these stories serve as valuable learning tools.

A Call to Action for Oneida County Businesses

The achievements of Wisconsin's tourism industry in 2022 are not just numbers; they represent a beacon of opportunity for Oneida County. By aligning with the proven strategies and leveraging the available resources, local businesses can contribute to and flourish from the economic vitality spurred by tourism. We encourage you to explore these opportunities and consider how your venture can play a part in our collective success story. Join us in harnessing the power of tourism for economic growth, naturally in Oneida County.



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